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simpl.
the trade-in sneaker$115 + $25 credit

The last white sneaker
you'll buy at full price

A better-built white leather sneaker for $115. When it's beat, send it back with the prepaid bag that came in the box and take $25 off the next pair. We refurbish what we can and donate the rest.

one email at launch · first run is size-limited

beforeafter

drag to compare · same pair, one clean

01

build quality

What $115 buys

upper
2.2 mm full-grain leather that creases instead of cracking.
sole
Stitched cupsole. A cobbler can pull it and fit a new one.
laces
Flat waxed laces, with a spare set in every box.
insole
Cork and latex, and it lifts out. A replacement set costs $12.
02

trade-in

How the trade-in bag works

  1. 1

    It's already in your box

    Every pair ships with a prepaid trade-in bag. Stick it in the closet until the shoes are beat.

  2. 2

    Bag the pair, drop it off

    Any carrier point takes it. Nothing to print and nothing to box up.

  3. 3

    $25 lands in your account

    Credit posts when the bag scans at our Sacramento dock. It never expires.

03

second life

Where trade-ins go: the refurb outlet

Cleaned, regraded, from $45. Every traded-in pair gets a deep clean and an honest condition grade before it goes up on the outlet.

  • grade a · from $45
  • grade b · from $30
  • below grade · donated
pricing
$115one time

$115 for the pair. $25 back every time you trade one in.

trade-in credit never expires

Buy it once, keep the credit rolling

Early access opens with the first production run. The list decides who gets launch sizes.

one email at launch · first run is size-limited